SPOTIFY ADS THAT WON’T WAKE THE BABY
Ambient noise playlists on Spotify are a gift to parents trying to get their baby to sleep. But not everyone has a premium account, so they risk waking their baby with the sounds of sometimes obnoxious ads. IKEA cares about sleep, so we found the most popular sleep-aid playlists and replaced the loud, baby-waking ads with silent, calming spots from the retailer instead.
Art Director: Charmaine Cheng
Recognition:
2021 Cannes | Bronze - Innovation in Radio and Audio
2021 One Show | Bronze Pencil - Online / Streaming Audio Advertising
2021 Clios | Silver - Streaming Downloadable Content
2021 Clios | Bronze - Audio
2021 AToMic Awards | Gold - Audio Branding
2021 AToMic Awards | Silver - Niche Targeting
2021 SIA | Gold - Targeting
2021 Marketing Awards | Bronze - Apps/Mobile
2021 Marketing Awards | Bronze - Best In Direct
2021 Marketing Awards | Bronze - Radio Campaign
2021 Marketing Awards | Bronze - Copywriting
2021 ADCC | Silver - Branded Content
2021 ADCC | Silver - Media Innovation Campaign
2021 ADCC | Bronze - Influencer Campaign
2020 EPICA | Gold - Media Innovation / Digital Media
2020 Applied Arts | Digital Advertising Other - Series